Type: Branding
Year: 2024
About project
This is a branding and logo design project for Bolting – an online store for sportswear and shoes focused on speed, energy, and modern style. The brand has a bold, clean look and promotes an active, fast-paced lifestyle. It’s all about staying comfortable, confident, and always moving forward.
Branding and logo creation process
The brand is all about athletics and speed. The first part is creating a logo that shows that, the logo, rotated at an angle shows movement and activity,somebody that is running fast , that is jumping high, that is doing a strenuous and extreme activity.
The logo is a running shoe, showing the main products
The running shoe shape is mixed with sharp drastic shapes imitating that of a lighting strike and again using the idea of a fast as lighting brand.
